Dynamic sales & operations planning
I was asked during the webcast this week if Response Management was similar to dynamic sales & operations planning. Its a good question.
Our Response Management software gets used frequently to support the sales & operations planning process. Most organizations we work with find that the pace of change and the volatility of demand in their business requires this process to be dynamic. Of course, every company has a slightly different process that they follow, but they all share the same need to make the process more responsive to frequent change.
This is where Response Management comes in. Because Response Management software like our RapidResponse are information rather than process-centric, they can support the process in different companies quite easily. And, because Response Management software focuses on visibility, what-if scenarios and scorecarding, its ideally suited to make this critical business process more responsive.
So, we have customers that utilize our software to quickly and accurately determine “what would happen if the demand went down by 10%?” or “what would happen if this customer dropped in this order?”, etc. The software is used by all the stakeholders in this process to evaluate the impact of a given change - or lots of changes. It can really turn this process from a static, regularly scheduled one to a dynamic, ad hoc one that provides immediate feedback to the key stakeholders and enables them to resolve discrepancies that may prevent the achievement of the desired result, quickly and accurately.
