I had the opportunity to present on a webcast yesterday with Charlie Barnhart, Senior Consultant at Technology Forecasters Inc. and Dianne Sforza, Global Kinaxis Program Manager at Lucent Technologies. I’ve done a lot of webcasts in the past, but this one was really good (in my humble opinion).

I thought Charlie did a great job in setting up the issue in terms of describing the industry changes that have happened and the unique challenges this creates for both OEMs (brand owners) and contract manufacturers (CMs). He had some thought provoking questions on conventional wisdom for solving some of these problems.

Dianne followed with a very detailed explanation of how Lucent is tackling these issues. Lucent has had an interesting ride the last few years - having gone through the down-turn that hit the telecom market so hard. But, they’ve got a lot of smart people and have really worked hard to create a collaborative relationship with their contract manufacturers to drive great results. They really focus on coordinating efforts across all parties to ensure that common goals and objectives are achieved. They’ve discovered that supply chain agility and supply chain responsiveness are enhanced through these efforts.

There are some really good insights in this session. If you missed it you can watch it on-demand here.

This entry was posted on Thursday, February 16th, 2006 at 1:32 pm and is filed under Best practices, Response Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.