CEOs see innovation as key to competitiveness
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Here’s an article over at IndustryWeek referencing research done by IBM (there’s a link to the IBM research in the article). The focus is a survey with CEOs talking about competitiveness.
I think things have evolved to the point that you have to look at innovation in a holistic fashion. While there may be varying sources of innovation (as noted here), to really capitalize on the innovation you have to understand the full impact on the business. For example, what impact does this innovation have on your supply chain and does your supply chain have the ability to capitalize on the innovation. Building in supply chain agility and responsiveness are keys to being able to realizing the full potentional of the innovation.
