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Colin Snow of Ventana Ressearch is highlighted an article here at Business Intelligence.com.

Colin describes the growing emphasis on this critical business process that seeks to align demand with supply. I’ve written about this a number of times here and here.

In the high-tech customers that we work with a lot, the challenges related to this process are many. First, most of these companies outsource a decent percentage of their business, meaning they are virtual enterprises spanning several parties. Second, things are changing at an incredible pace, meaning that while you’re trying to balance demand and supply, lots of assumptions are changing out from under you.

Our customers turn this process into one that is high in active participation (internal and external stakeholders) and is very fluid and dynamic. They develop best practices around being responsive to constant change. To do so, they make sure that all the people that need to be involved in the process have the right information and the right tools to collaborate and look at different scenarios for resolving any problems.

For these customers, their days are filled with tradeoffs and compromises. People need to be driving these decisions and they need information and tools to help them quickly make the right decisions with a clear understanding of exactly what the impact of that decision is going to be - before they make it.

This entry was posted on Wednesday, March 8th, 2006 at 9:16 am and is filed under Best practices, Response Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.