Chris Abraham has commented on a Supply & Demand Chain Executive article by Tim Vaio entitled “Six Key Trends Changing the Supply Chain Management Today“.
The key trends identified in the article are:
1. Demand planning begins at the end of the cycle
2. Globalization
3. Increased competition and price pressures
4. Outsourcing
5. Shortened and more complex product life cycles
6. Collaboration between stakeholders in the extended supply chain
I think this is a great list and it does accurately reflect on the trends I’m hearing as well. I wanted to offer a couple of comments on the trends and observations in the posts and article.
There’s no question that improvements in demand planning are necessary. Most companies we meet with admit their forecasting is relatively weak. But there’s also a connection between some of these trends that make this a tricky one to solve. Globalization also means that your markets are more global and so are your distribution channels - making the challenges of accurate forecasting even more daunting. Combine that with shortened and more complex product life cycles and increasing competition, and you have a perfect storm. The reality is that forecasting, while clearly an area for improvement, will never be perfect, and you need to build plans assuming that reality.
Outsourcing is inevitable. It varies by geography around the world, but everyone is doing it and I see no signs that it will reverse itself (I do believe brand owners can compete without manufacturing themselves by differentiating and excelling at sales/marketing, distribution, etc.). What I do see happening though is a moderating of extremes in terms of the relationships and how they work. In early outsourcing, I think a lot of companies tended to “throw it over the wall” and declare that “it’s not my problem anymore, I’ve outsourced that.” I see companies today looking to strike a better balance - let the outsourcing partner focus on execution, but increase collaboration amongst stakeholders to ensure coordination and desired outcomes. The reality is that all stakeholders are connected in an extended supply network now and coordination is key. They must be on the same page and understand the implications of their actions on the other partners and the ability to achieve the end result. I see companies realizing this and taking actions to adjust.
What all of these trends point to is an accelerating pace combined with a more complex, competitive environment. The companies that thrive will be those that are nimble and able to respond the quickest to change.