At our just completed Kinexions conference, we did an informal survey asking the brand owners and contract manufacturers in attendance some questions about the supply chain challenges they are facing. Below is a summary of the findings:

• Ensuring reliable supply; Managing customer demand; and Improving service to the customer were the three most highly ranked business drivers for participating organizations. Also ranked as notable business drivers were Supply chain cost attainment and Reducing supply chain risk. Improving ECO and product launch, Driving market opportunity or Compliance were not ranked.

• 83% of the survey participants cited supply chain responsiveness as “business critical

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