If you’re at all a regular reader here, you know that one of the things I’ve discussed frequently is the growing importance of brand owner coordination of their virtual enterprises. Brand owners today are faced with an increasingly complex supply network, putting them in charge of a virtual enterprise consisting of a growing number of geographically distributed partners.

With direct accountability for their brand, customer satisfaction, quality, compliance, etc. brand owners have significant challenges. Combine that with the fact that changes in demand, supply and product are becoming more frequent and pronounced and you have an increasingly challenging environment.

Here’s a really interesting article in the NY Times that gives some great insights into that complexity as it details the components of the Apple iPod and where they come from. Speaking of Apple, I heard a rumor that they are launching a new phone!

This entry was posted on Friday, June 29th, 2007 at 1:21 pm and is filed under Best practices, Collaboration. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.