Supply chain software market shows strength
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Supply Chain Digest just published an article asking if happy days had returned for supply chain software. From our vantage point, we can certainly support the notion that things have improved - we’re seeing strong demand for our Response Management software. But why?
I truly believe it’s because companies are facing new challenges and feeling increasing pressure from old challenges that are magnified today. First, everyone is outsourcing. While this has huge potential benefits, it comes with complications as well - longer lead times, more partners, more opportunities for Murphy to strike. Second, global competition has increased dramatically. It’s never been easier than now to lose a customer - expectations are on the rise, loyalty is on the decline and the number of options that customers have continues to grow. The result - if you can’t deliver precisely what the customer wants, they will go elsewhere. Third, product lifecycles continue to shrink. No matter what business you’re in, you’re seeing this happen - in part because of some of the trends mentioned above. But the requirement to innovate rapidly is critical.
When you add this all together, you get an environment of constant and rapid change. While manufacturing companies - whether you’re a supplier or a brand owner - are always focused on cost reductions, there’s a new focus on top-line growth to capitalize on the opportunities that exist. Companies are trying to do so while simultaneously dealing with all of this volatility. And that brings them to the realization that they need to invest in technology innovations to respond to change to capitalize on the opportunities while managing the risks.
Supply chain software companies that deliver innovative solutions - solutions that provide supply chain visibility, supply chain agility and responsiveness - are in a good position today.
