Found a good article here at the India Knowledge@Wharton site describing how companies like Nike and Dow Chemical have leveraged their supply chain excellence to gain competitive advantage. I’ve talked about this in the past here and here.

I really believe this is a huge opportunity that companies frequently fail to take advantage of. Too frequently supply chain management is viewed as a necessary evil and the focus is strictly on cost reductions. As the article discusses, though, supply chain management excellence is much more strategic than that, affording a company a significant competitive advantage if they are able to out-execute their competitors by ensuring they have the right product in the right place at the right time and are able to respond to unexpected demand management, supply management and product changes.

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