Interesting article at the Enterprise Decision Management blog citing new research from Forrester on what they call “The Dynamic Business Applications Imperative.” According to the research, decision management will be at the heart of future enterprise applications. The authors provide insights into how to determine which areas of the business would benefit most from these decision management applications.

We’re already seeing strong validation for this in manufacturing operations. Our Response Management solutions, which are decision management applications, help to empower front-line decision makers with the visibility and tools they need to make faster and better decisions. The driver behind this increasing need is constant change. If you combine increasing demand volatility, shortening product lifecycles and increasingly distributed and complex supply chains, you get an environment where demand management and supply management is significantly more complex than ever before.

Front-line decision makers are inundated with exceptions to the plan that they need to deal with. In doing so, they need to balance the often conflicting requirements of customer satisfaction and internal operating metrics. And, increasing global competition means you need to act now or risk losing your customer to someone else who can deliver what they want when they want it.

For years companies have invested in solutions to plan the business better and ensure it can execute efficiently. But as organizations become more demand driven it’s becoming increasingly clear that you can’t plan the customer. The result is that operations is in need of decision management tools to support their critical need to make rapid and accurate decisions to deal with the pace of change.

This entry was posted on Monday, November 5th, 2007 at 11:16 am and is filed under General News, Response Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.