There’s a post here at AlwaysOn asking whether or not demand is finding supply.  The post accurately reflects the shift underway in most companies.  That is, there’s a transformational shift underway from a push-centric business model that is dominated by supply management to a pull-centric model dominated by demand management and the customer.

As the post states, the implications of this are huge.  It was one thing to plan your supply and capacity, it’s another thing to try to plan the customer.  It just doesn’t happen.

What we’ve continually seen is that companies have put in place processes and tools (mainly your traditional demand planning and supply planning systems along with ERP) to manage the old push-centric model, but don’t yet have tools to excel in the new pull-centric, customer-focused business model required today.  The result - a lot of people using spreadsheets to try to cope.

Manufacturers need to evaluate the implications of this transformational shift on their business and develop new processes, supported by new tools, to become more responsive to changing customer demands.Â

This entry was posted on Tuesday, March 4th, 2008 at 1:34 pm and is filed under Demand management, Response Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.