Last month, I posed the question “Can anyone accurately predict demand right now?” and referenced an article about the Nintendo Wii.  Nintendo was betting on growing holiday demand and increased supply by 50% compared to last year.  Others were talking declining demand and inventory gluts because of the economic situation.  Guess what – neither predicted the right demand (see “Nintendo Wii repeats gaming history again: defeats supply chain critics“).  Certainly there is no glut problem, and in fact looks like Nintendo underestimated again.  Who would have guessed?  And therein lies the problem….

TrackBack • Digg This • Add to del.icio.us
Tags: Demand management, Demand planning
Posted in Demand management
You can leave a response, or trackback from your own site.