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We were heading up to our cottage in the north on the May two four weekend (Canadians would know why I said two four instead of 24 and yes, Canadians actually head North for vacation – are we crazy??). This is one of the busiest Canadian extended weekends as many people are opening up their cottages for the summer and more and more baby boomers own cottages now.
We stopped in at the donut shop to grab a box of donuts to take with us. To our surprise they were out of donuts!! I asked “How can you possibly run out of donuts on a long weekend?? A donut shop running out of donuts!!”
She replied, “I know…I am very sorry.”
Then with a puzzled look she said “The funny thing is that this happens to us every year on this weekend!”
The morale of the story is that you probably take your donut availability for granted but even the donut shop needs to practice good demand management and respond to demand changes!
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Tags: Demand management
Posted in Demand management
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No donuts at a donut shop amounts to a criminal complaint. The implications to the consumer are obvious, your hungry, frustrated, and forced to consider less appealing alternatives. The implications to the donut store are more substantial. Not only have they missed out on a revenue opportunity, but they have potentially lost market share because it’s unlikely that you’ll stop at this same shop next year. Good demand management practices can make the difference between a struggling small business and one that is growing and profitable.