http://blog.kinaxis.com/2009/03/demand-management-at-the-donut-shop/ Tue, 07 Feb 2012 20:48:00 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://blog.kinaxis.com/2009/03/demand-management-at-the-donut-shop/comment-page-1/#comment-3190 Kerry Zuber Thu, 05 Mar 2009 15:08:20 +0000 http://blog.kinaxis.com/?p=910#comment-3190 No donuts at a donut shop amounts to a criminal complaint. The implications to the consumer are obvious, your hungry, frustrated, and forced to consider less appealing alternatives. The implications to the donut store are more substantial. Not only have they missed out on a revenue opportunity, but they have potentially lost market share because it's unlikely that you'll stop at this same shop next year. Good demand management practices can make the difference between a struggling small business and one that is growing and profitable. No donuts at a donut shop amounts to a criminal complaint. The implications to the consumer are obvious, your hungry, frustrated, and forced to consider less appealing alternatives. The implications to the donut store are more substantial. Not only have they missed out on a revenue opportunity, but they have potentially lost market share because it’s unlikely that you’ll stop at this same shop next year. Good demand management practices can make the difference between a struggling small business and one that is growing and profitable.

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