The 21st Century Supply Chain

4 Responses to “Maintaining data quality. It doesn’t need to be painful!”

  1. Ming Wu

    Hi John,

    I completely agree. Everyone knows that garbage in = garbage out, and if you don’t take the time to insure data quality, it can also impact the timeliness and effectiveness of the data. Not to mention, it can also have a downstream (or upstream) impact on the systems that you are integrating data with. Solving the problem in one system can cause a ripple effect on other systems. The effort of maintaining data quality today needs to account for how the data in your ERP system interacts with other systems.

    What have you found in your experiences with handling historical data when going through the data cleansing exercise? For instance, what do you do with data for products that are no longer being sold (but might have been replaced by newer parts), or reorganization of your data?

    Ming

  2. John Westerveld

    Thanks for your question Ming.

    Depending on your organization, you will likely experience diminishing returns as you tackle historical data. Current data, (Orders, supples, ordering rules, inventory) have an immediate impact on your business. If you have an incorrect planning parameter you could order significantly more than you need.

    Often, you use historical data for forecasting…but this information is really an input that is combined with multiple other factors used for developing a forecast. Yes, it would be good to have clean, accurate historical data, but the cost of cleaning that data would be prohibitive.

    I’d like to circle back to my initial position; data clean up of any sort is expensive. The ideal situation is to put policies and processes in place that ensure on-going data accuracy. Over time, this data will become historical data and if accurate now, will be accurate in the future.

  3. Ming Wu

    Thanks for the response, John. In regards to developing the forecast — how much emphasis do you normally place on the sales forecast? Ever since the market downturn last September, we have seen that customer behavior has become more unpredictable, and the information from the field has become more relevant than ever.

    Circling back to your point about garbage-in = garbage-out and having the right processes in place — it’s especially important to identify the inputs to your planning system and insure that you have the right data coming in along with context for the information.

    From my perspective, one of the key places to implement the data quality process is in the sales forecast (note: I work for a company that specializes in this area which makes me somewhat biased). Having a trusted sales forecast with quality data can really make a difference in driving the planning process and providing good visibility to the entire organization.

    The integration of this data with the other systems ensures that you don’t have silos of data and can make good planning decisions. Siloed data, regardless of how good it is, provides a limited perspective and can often lead to bad decisions — i.e. The classic case where Volvo tried to rid itself of its excess inventory of green cars, only to end up with an additional inventory.

  4. John Westerveld

    The companies that we work with have a variety of forecasting approaches. What seems to work best is a rationalization of the various forecast inputs through collaboration (Sales, marketing, customers) to develop a consensus forecast.

    There are numerous approaches to weighing the various forecast inputs. One customer actually scored the historical forecast inputs from each contributor against actual sales and gave that source a higher weighting when developing the consensus forecast. If sales provided the closest estimate over the past three months then the sales forecast would have a higher weighting.

    I’ll throw Ming’s question out to the rest of the readers. How much emphasis do you place on each of the different forecast inputs?

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