The 21st Century Supply Chain

3 Responses to “Blind men and an elephant”

  1. Marcelino Sanchez

    Great story! I’ve seen executive teams waste hours on end trying to map out a process that at first, looked like a simple exercise but turned into a debate that caused confusion and disagreement, and did not yield any new insights to improve anything. As a change management practitioner, I’ve seen a similar thing happened with teams that even after a presentation by an executive or project team leader explaining what the mission of the team is in different pages as to what the 1) real objective is, 2) what the end game is, 3) what’s in or out of scope, and 4) what their roles are or need to be to be successful as a team.

    I use seemingly simple but powerful tools to help teams create not only alignment but ownership of these critical areas of any team charter. Just to mention one example…to test and create alignment about the objective of a project. I ask the team members to write in 20 words or less (on a post-it mid-size sheet) what they understand the objective of the project to be. We post individual answers and compare. It’s amazing how different the answers are! Through a structured facilitation approach the group is able to create not only consensus about the objective but they create mutual understanding, there is give and take, they clarify their assumptions and expectations and in the end, they ‘feel’ more ownership of the project because they have participated not only in the process of discovery but many times in the process of defining the objective. Other tools and approaches make use of similar techniques to help teams ’see’ the elephant for what it is by putting the pieces together in a way that allows everyone to contribute, feel heard, see what other are seeing, and put into context their own views and understanding of the issue at hand they are trying to define (process, objectives, goals, roles, etc.). Whichever tool one uses, the important thing is to help the team arrive at the point where THEY KNOW they are looking at the elephant, not just the trunk!

  2. Trevor Miles

    I would like to take the analogy in a new direction: Outsourcing. I maintain that outsourcing is a financial instrument, not and operational instrument. We have gone from “3 blind men and an elephant” (insourced with imperfect communication) to “6 blind men and an elephant carcass” (outsourced to different contract manufacturers with different financial objectives).

    Of course we are not going to see the reversal of outsourcing because of the compelling financial arguments. What I am arguing is that the relationships between brand owner and contract manufacturer become collaborative rather than combative. The exercises described by David and Marcelino would go a long way to achieve a more collaborative relationship.

  3. Ben B Graham

    Hi David.

    Well done! My company has been teaching and providing consulting services in process improvement for over 50 years. Our method is built around a detailed process map that provides understanding and focus for a team of folks involved in the work.

    Far too often, process mapping is given only cursory attention or is overlooked altogether. Imaging this approach in manufacturing or construction…”We don’t need a blueprint, we have a good feel for it.”

    The penny exercise is a great way to demonstrate the gap between high-level understanding and detailed understanding.

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