The 21st Century Supply Chain

2 Responses to “The soft side of the supplier-customer relationship”

  1. Ron Freiberg

    I would agree, the changes in what one would call the hard core processes of supply, i.e. the changes from forecast based scheduling to demand based scheduling, the need to mitigate supply disruptions, advent of EDI, outsourcing and the need to manage consistency of quality and costing have all levels have led to the greater need for sharing of information on both sides of the fence. Nearly every supply agreement we write today has verbaige regarding how we will all manage and share information about all levels in the supply chain from third or fourth teir supplier, up through our manufacturing process and out to the end customer and warranty service after the sale. If we aren’t bringing Sales, Engineering, Quality and Manufacturing into the supply decision and attempting to manage activities deep into the supply chain of events we are seriously remiss.

  2. Ron Hatfield

    While I agree in principle with the paper, I take exception to the title. Building data based
    relationships is easier than building trust based relationships. Building relationships between
    suppliers and retailers is very difficult as many of their goals are at cross purposes. My
    experience has been that after the hard work of building the relationship is done the work of
    agreeing to share data or information becomes easier. Maintaining these relationship can be
    difficult as the pressures on both sides willl be tugged to focus on their goals and objectives
    and will require a lot of energy and commitment to keep the relationships moving forward.

    I am amazed at how few meaningful (from a business perspective) relationships are in place
    between suppliers and retailers who have such great dependance on each other. There are
    certainly tools in place to facilitate building these relationships.

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