I recently came upon an upsetting article on the NPR news blog that I thought I would share. Evidently beer consumption in Munich has been positively impacted by an unusually warm late summer and bottle and keg returns have been lower than normal.
This unexpected increase in bottle and keg demand combined with an unexpected decrease in supply has resulted in the risk of the unthinkable; a potential beer shortage during Oktoberfest.
A quote from the article…” At the moment we could have a situation where we don’t have any dark beer for a few days”…seems almost trivial until you think about it within the context of the 1.98 million gallons of beer that were consumed during the 17 days of last year’s festival. This is definitely not a trivial matter to local breweries.
Taking into consideration that the consumer is also the supplier, what would be your strategy to keep bottle supply in-line with demand?