RapidResponse for Demand Management
Tuesday, February 19th, 2008In case you didn’t see, we formally introduced a new on-demand service today called RapidResponse for Demand Management (you can see the press release here and learn about the product here). This is very exciting for us on a couple of fronts.
For years we’ve gained success selling our Response Management solutions into the manufaturing/supply chain (the “supply-side”) groups within manufacturers. These groups struggle with daily changes in demand, supply and product inside the sales and operations planning horizon and have to be able to alter supply plans to profitably respond to these changes. Our users typically end up being planners, schedulers, materials managers, outsourcing managers, etc.
For some time now, we’ve been getting “pull” from the demand management/fulfillment (the “demand-side”) groups within these companies. They too are struggling with volatile demand and supply. In their case, they own demand and are struggling to sense true demand quick enough and see an increasing need to collaborate with their customers around demand. Likewise, they are responsible for allocating finished goods inventory to ensure that the right products are in the right place at the right time. What we’ve continued to hear is that demand managers, customer service reps and sales operations staff are struggling. They lack the needed visibility and exception notification systems to understand what the current state of demand and supply is across an increasingly distributed fulfillment network, and they lack the tools to collaborate with their customers on demand and internally with colleagues to resolve problems.
Enter RapidResponse for Demand Management. We’ve designed this solution with these user communities in mind. This new service empowers them to sense demand more quickly, to shape demand and to more profitably respond to demand and supply changes to drive greater levels of customer satisfaction and revenue for the company. They get an integrated view of demand and finished goods inventory so they can quickly spot misalignments and then leverage tools to determine the most profitable response.
And, when combined with our existing RapidResponse for Manufacturing into an integrated on-demand service, you’re able to see from end-to-end, from customer demand all the way down through component supplies in an outsourced supply chain. Each group is individually empowered to solve problems within their domain of influence, but can now uniquely collaborate amongst the groups to find the best response to changing conditions.
Our on-demand RapidResponse service supports another key trend I continue to see, and that’s an increasing emphasis on the sales and operations planning (S&OP) process. Interestingly, while we certainly see a focus on improving the planning process, the more urgent need is at an operational level. Companies are struggling with how they deliver to the metrics and plans agreed upon in the S&OP meeting given how many things are constantly changing. Response Management solutions like RapidResponse are designed to empower front-line decision makers with tools for risk tradeoff and response to daily changes inside the sales and operations planning horizon. This is critical since more and more companies are operating in an environment when many of the assumptions taken into the planning process are proven wrong as soon as you complete that process.
