AMR sees growth in supply chain software
Wednesday, March 12th, 2008IndustryWeek is reporting on new findings from AMR on the projected growth in supply chain software in 2008.
Planned Application Upgrades or Adoption for 2008 (Process vs. Discrete)
Source: AMR Research
As a vendor of supply chain software, this is certainly good news. It’s also consistent with the momentum we are seeing. I noted the interest in sales and operations planning (S&OP). As I’ve written in the past (see here), we are definitely seeing strong interest here - but not as you might expect. Companies are certainly focused on improving the planning process itself, but the greatest interest is in what happens when the planning meeting ends.
The volatility that companies face is increasingly making it hard to live up to the commitments made during these meetings. The emphasis is on the “O” in S&OP, on the operational implications. How do you execute day in and day out in the midst of constant change in a way that is consistent with the companies objectives?
Supply chain visibility, another area of investment, is certainly one piece of the puzzle - it’s the foundation of being able to address some of these challenges. But, it’s never enough. Visibility can tell you a problem, but visibility alone can’t help you actually solve the problem in most cases. What front-line decision makers need are tools for collective risk tradeoff and to deliver a profitable response.
I believe we will increasingly see companies invest in solutions that empower people to make faster and better decisions. In a static world, planning and execution are the priorities. In a dynamic world, empowering people to respond to change becomes the new priority.

