Forbes magazine recently published an article titled “What’s wrong with Toyota?” where the author describes that critics are wringing their hands that capacity was built too fast to capture the truck market in the US.
The article describes how even Toyota is not immune to the troubles facing the automotive industry and that, in spite of the short term impact this economy is having on Auto/Truck sales, critical questions are being raised. Should Toyota continue its aggressive pursuit of market share in the US truck market, or retrench and go back to basics with smaller cars?
Could Toyota, known for its long sightedness in a near sighted marketplace, have anticipated this recent economic downturn, which put a halt on consumer spending from electronics to automobiles? One could argue that if Toyota, with its Toyota Production System (TPS) which is known as the leanest and best manufacturing system in the world, if they cannot adequately detect and respond to sudden changes in the economic climate, what hope is there for any of us in manufacturing?
There are some clues in the TPS that tell us why Toyota can and will respond to these market changes and will continue to grow and dominate the automotive market. It has to do with the embedded culture of the Toyota Way. The first two principles of the Toyota Way :
- Base your management decisions on a long term philosophy, even at the expense of short term goals.
- The Right Process Will Produce the Right Results: Create a continuous process flow to bring problems to the surface.
One of the key elements of the TPS is Jidoka. Jidoka is the ability for anyone involved in the manufacturing process to see what’s going on and if necessary, stop the production line, bringing problems to the surface. Basic empowerment at all levels to ensure that errors that can cause defects (in materials, equipment, process) are monitored and detected right away in order to ensure they get passed on to the next operation.
In order for all employees to see what’s going on with the process, it seems like the traditional tools of management need to be shared with a larger audience. What manufacturing process wouldn’t benefit from having more eyes on it?
Not even Toyota has a crystal ball and can predict the future. But they do understand that by monitoring the critical process inputs and outputs, performed with the right tools in place, and coupled with the Jidoka mindset, the organization can learn, respond and re-engage.
In summary, Toyota can and will make mistakes like the rest of us, but the key differentiator is they have the tools to learn faster, and they take advantage of institutional knowledge, and empower all employees to think from a management and customer’s perspective. This strategic advantage will ensure Toyota remains in leadership of any market it enters.
The good news is that these principles and visibility tools to see what’s going on in the process are available for all manufacturers to leverage.

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In the spring of 2006 my husband, who was a fit guy on the cusp of hitting 40 (but who also smoked a half a pack of DuMaurier Lights a day), announced at a backyard gathering that he was going to complete a triathlon. When a buddy of his chuckled and said jokingly ‘You can’t do a triathlon!’ the bet was on! He began researching races and distances and finally settled in on the Graham Beasley Sprint Triathlon in Carleton Place, Ontario set to take place that July. For those not familiar with Tri lingo, the Sprint distance consists of a 500 meter swim, a 20 kilometre bike, and a 5 kilometre run. Well, he signed up and completed his first race on a very hot Sunday in July that year with a time of 01:25:08 hours. With little training before hand, he almost drowned in the swim even though he considered himself to be a strong swimmer, but did respectably well in the bike and run for a first timer; and later that afternoon was tiredly snoring away in his lazy boy.
enterprise. I believe that good climbers intuitively understand this even though they may not be familiar with the term. Focus on the value chain and eliminate waste. Waste in this sport is any unneeded expenditure of energy that doesn’t contribute to getting you to the top while still maximizing your safety. A good climber will study a potential climb, often for hours, before setting foot on the rock. If there is a guide book, the route descriptions including suggestions for the right gear will be included in the preparations. Decisions on what gear to bring and how to organize it on your harness for each section of the climb helps to eliminate wasted motion and energy. In addition, there are special tasks that need to be performed in an efficient and consistent manner to eliminate unnecessary variables that add risk to the climb. These can be seemingly simple tasks like managing the surplus rope as you belay the climber, but when 200 feet of rope is involved, it can easily get caught in cracks or tangled if not managed properly. Lean manufacturing embraces the concept of “Standard Work” where the activity of a particular set of tasks is choreographed to eliminate wasted motion and ensure repeatable (high quality) results. Climbers religiously apply this concept to most aspects of climbing because it helps to ensure that at the end of your day you’re drinking a beer and not driving to the hospital.
