With the pace of change in the automotive industry as of late, making any predictions seems a bold move. It’s hard to imagine what the next twelve months and beyond hold for an industry facing seemingly non-stop innovation. But in 2020, I expect we’ll see this pace of innovation continue. Here are a few predictions for the year ahead.
The electric age accelerates
As the millennial and Gen Z cohorts continue to become more of the buying market (by 2020 they will make up 64% of the world’s population according to Forbes), their preferences will only further dictate where the industry leans. With electric options becoming more affordable (see models like the Nissan Leaf), the continued growth of electric vehicles is likely to rise as this play into the buying preferences of these generations. In order to maintain relevant, or gain relevancy, with that share of the market, automotive leaders will continue to invest and innovate in electric vehicles.
Today I sat through a full day of talks at the