Bold Predictions for the 2014 Top 25 Supply Chains Part 1

CJWehlage

Last May, 2013, I wrote “Bold Predictions for the 2013 Top 25 Supply Chains”. I’m proud to say that three of my five bold predictions were “directionally correct”.

fortune teller gartner supply chain top 25I’d like to share with you my predictions for this year’s Top 25, but first, here’s a brief recap from last year’s predictions and the approach I took for this year’s Bold Predictions for the 2014 Top 25 Supply Chains:

1. After a three year run at #1, Apple will fall out of the top spot in 2013.
While Apple did not fall from the top spot in 2013, their total score dropped from 9.69 to 9.51, driven primarily by a 181 point drop in the Gartner Opinion vote.  They also saw increases in all three Financial categories.

2. After placing 18th in 2010, 16th in 2011, and 7th in 2012, Intel will be in the top 3 of the 2013 Top 25.
Intel moved from 7th in 2012 to 5th in 2013.  While not #3, I think that’s a great move for a semiconductor supply chain during a rough 2013 economy.  Intel does well due primarily to it’s Gartner Opinion vote, which ranks Intel (515)  at 3rd behind Unilever (522) and Cisco (517).  Conversely, Intel is ranked #17 by Peer Opinion vote (756).

3. After placing 5th in 2010, 2nd in 2011, and 4th in 2012, Dell will fall out of the top 10.
I got this one right.  Dell continues to rank high in the Peer and Gartner votes.  However, 2013 Three Year Weighted Revenue Growth at -0.6% dropped them out of the Top 10.

4. Don’t be surprised if Coca Cola (#13 in 2010, #11 in 2011, and #6 in 2012) places #2 in 2013.

This was a tough one.  Coca Cola came in at 9th.  While they had improvements in all three financial categories, they dropped due to Gartner Opinion vote.  Which brings up an interesting comparison, the Peer vs Gartner Opinion.  When looking at the 2013 top 10 ranks in each category, Walmart Samsung and Coca Cola are in the Peer Top 10, while not even in the Gartner Top 10.  Then, Colgate, Pepsi and Intel are in the Gartner Top 10, but not in the Peer Top 10.

5. From #10 in 2010, to #5 in 2011, to #2 in 2012, Amazon will come in at the #1 spot in the 2013

Okay, this didn’t happen, but I’m still giving myself a thumbs up.  Amazon moved from at total composited score of 5.4 to 5.86.  Amazon has been doing a lot of build outs for both Web Services, Hosting and Fulfillment centers.  ROA at 1.9% in 2013 kept them from #1.  However, I think 2014 is the year the investments bring positive news.

My approach for this year’s Bold Predictions for the 2014 Top 25 Supply Chains
As the page turns on 2013, and the annual Gartner Supply Chain Summit approaches, we flock to the warm weather of Scottsdale, AZ.  I’ve looked into my crystal ball to make my 2014 Predictions.  Okay, not so much a crystal ball, but I’ve made some adjustments to improve my Bold Predictions.  I am going to put more stock in some common profiles: Supply Chain leaders who deliver conference keynotes and revenue growth.

I did a search on supply chain conferences from summer 2013 to April 2014.  Keynotes and main speakers are telling their supply chain story.  At the Gartner Australia conference, both Unilever and Haier spoke.  At the SCM World conference in Miami, Nestle, Lenovo,  BASF, Clorox, Under Armour and Caterpillar gave thought provoking presentations on their supply chain.  At the upcoming 2014 Gartner Supply Chain Summit, I see Schneider Electric, 3M and Colgate Palmolive are speaking.  Getting the success story out improves the Peer & Analyst Voting, 50 % of the total vote.  Having ran the High Tech practice at AMR Research, I even recall some supply chain leaders presenting, either in person in Boston, or through analyst calls, their supply chain strategies and successes.  Some companies provide insights to the Gartner reports, from a case study, participation in a quantitative research study, or sometimes a via quotes in key articles.  Most of these companies are going to rise in the Top 50 2014 ranks.

Then there’s the 50% Financial, which is broken into three parts: Inventory Turns, Return on Assets, and Revenue Growth.  Before we go running to review the Annual Reports for a bunch of companies, there’s one profile I like to consider, Revenue growth is the most leading indicator of financial performance.  Apple, Ford, Amazon, Lenovo had great revenue growth in 2013.  The automotive sector companies also saw good revenue growth, which could put BMW, Volkswagen, Hyundai Motor, or Tata Motors into the 2014 Top 50.

Check out tomorrow’s post for what I predict as:

  • Biggest Move Up the Top 25 Ranks
  • Biggest Surprises
  • Top 5 2014 Prediction

 

CJWehlage

CJ joined Kinaxis in 2013 with the responsibility to guide the company’s industry strategy within the high tech vertical.

With extensive experience, both as a supply chain practitioner and an industry research analyst, CJ serves as a strategic advisor to the company, while also supporting global field teams and working with prospects and customers as they define and pursue supply chain excellence strategies.

C.J. Wehlage has over twenty three years of industry experience as a supply chain professional, researcher, and technologist. Before joining Kinaxis, he was VP of High Tech Sales at Jonova, and prior to that, VP of Supply Chain at Sony Electronics. CJ was also ran the High Tech Practice at AMR Research, responsible for supply chain best practice research & thought leadership in the high tech industry. In addition, Wehlage has held leadership roles at EMC, where he was responsible for S&OP, Manufacturing M&A, Supply Chain IT, and Lean design; Bose, where he led a large scale ERP integration, and Apple, where he led Pacific Operations & WW Desktop Planning. C.J. has also served as an adjunct professor at Northeastern University, APICS CSCP, Six Sigma Black Belt, and a frequent speaker at supply chain conferences.

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