Throw Back Thursday: Remembering ‘Meeting Customer Demand in a Complex Industry’ from Kinexions

MelissaClow

Kinexions is in 26 days! As we countdown the days, I’m remembering our fascinating customer videos. Today I’d like to share the interview on ‘Meeting Customer Demand in a Complex Industry’ at Kinexions.

In this video hear, Gary Dietz, Manager, Global Logistics and Supply Integrated Supply Chain and Logistics, Kennametal, as he discusses the challenges his company faces in gaining full visibility of supply and demand, and in dealing with increasing supply chain volatility.

This global manufacturer of surface-cutting tools, with headquarters in western Pennsylvania. Customers include the aerospace, surface mining, oil and gas and machine-tool industries. Dietz says the company operates in “a very demanding industry,” characterized by highly unpredictable demand. The challenge is becoming even more daunting as Kennametal moves into the developing world, its most promising source of new business.

The company’s biggest pain point, he says, is managing assets. Kennametal strives to meet customer demand for customized products, while also manufacturing to stock. Accuracy in the making and placement of items is essential, says Dietz.

To view the video in its entirety, watch it below or here.

Kennametal realized that their past supply chain capabilities were not sufficient to support growth, he says. “We’re looking for flexibility in our supply chain to adapt.” The company needs to be able to perform “what-if” analyses of future demand, while possessing the ability to quickly scale up in line with demand.

Dietz says the company is currently implementing systems to provide it with more visibility to supply and demand. The effort requires cooperation from planning, production, marketing and sales.

Among the biggest challenges associated with the initiative is the management of “big data.” Kennametal produces some 12,000 combinations of products and SKUs, “so moving data between systems is a major challenge,” according to Dietz.

Like most companies, Kennametal had been highly dependent on spreadsheets to drive its planning function. With its business topping $3bn in revenues, it can no longer depend on that capability to handle future demand, Dietz says. The company has embraced technology that will allow it to improve both customer service and internal processes.

 

MelissaClow

As Kinaxis’ online community manager, Melissa serves as a connector, facilitator, and information resource for the Supply Chain Expert Community. Her blog focuses on what’s happening in the community and supply chain industry news. Melissa loves hearing from Members who are passionate and want to share their stories! Please consider her your navigator to the Supply Chain Expert Community.

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