Video: How Roland DG Corp. Is Building a Customer-Centric Company


Do you have trouble meeting customer demands at your manufacturing site? Is becoming truly customer-centric a goal for your organization?

To become a truly customer-centric organization, Roland DG made the decision to connect their global organization. At the heart of this transformation was connecting the supply value chain, from manufacturing to customers. In this video, Zoltan Pekar, Vice President of the Global Supply Chain Division, discusses how Roland now meets constantly changing demand from customers with flexibility and agility.

Watch now: How Roland DG Corp. Is Building a Customer-Centric Company

How Roland DG Corp. Is Building a Customer-Centric Company

What are the major challenges facing Roland?

According to Zoltan, the major challenge for the company is globalization of the organization. They have subsidiaries all around the world with a Japanese manufacture base, and the biggest challenge is meeting the customer demand quickly and efficiently. Becoming truly customer-centric is what they are trying to achieve.

How is your organization transforming their supply chain?

Roland is transforming itself from a maker of basic computer peripherals to providing digital oriented solutions. The products developed are specifically designed for specific market segments and are very unique. And because of that, they need to meet the constantly changing demand from customers with flexibility and agility at their manufacturing sites.

What was the process to bring everyone in the supply chain together?

The key for Roland was to find the right partner. Understanding limitations, having a clear vision of what they wanted to achieve and investing the time and money to find the right partner. According Zoltan, Kinaxis played a very important role in that. Roland will use RapidResponse as the technology to unite the supply chain and has undergone organizational change to facilitate this. For Roland, they decided to join everyone together as one big global organization, provide a full value chain and connect the whole supply chain end-to-end from manufacturing to customers.

If you’re interested in learning how other supply chain leaders are adapting to face different challenges, we’ve created a video series. Hear supply chain leaders from Merck, Trinity Rail, Schneider Electric, Amgen, and Anritsu share their insights on top supply chain management priorities and initiatives.

Check out the other video in this supply chain interview series:
Video: Anritsu Forges a Proactive Supply Chain
Video: Merck’s End-to-End Supply Chain Vision
Video: What’s Driving Change in Supply-Chain Planning?
Video: Amgen Transforms Its Supply Chain Planning
Video: Trinity Rail – Building a Sense-and-Respond Supply Chain
Video: Schneider Electric Charts an End-to-End Supply Chain Roadmap

Stay tuned for the upcoming videos in this supply chain leadership interview series:
Video: First Solar – Challenging the Norm in Supply-Chain Management


As Kinaxis’ online community manager, Melissa serves as a connector, facilitator, and information resource for the Supply Chain Expert Community. Her blog focuses on what’s happening in the community and supply chain industry news. Melissa loves hearing from Members who are passionate and want to share their stories! Please consider her your navigator to the Supply Chain Expert Community.

More blog posts by Melissa Clow

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