Unilever and Kinaxis initiated engagement to manage planning


Unilever and Kinaxis initiate engagement to manage planning

Kinaxis is proud to announce Unilever has initiated a pilot engagement with RapidResponse. Unilever is one of the largest consumer packaged goods companies in the world. Unilever is an Anglo-Dutch global consumer goods company which produces some of the world’s best known brands to all corners of the world.

To stay ahead of rapidly changing customer needs and consumer packaged goods, companies are turning to Supply Chain solutions to better balance changes in demand distribution complexity, whilst increasing turnarounds. With the ability to plan for exceptions and run multiple scenarios, Planners can immediately see, understand, and proactively react to how changes affect the Supply Chain from one end to the other.


As Chief Marketing Officer, Jay leads global go-to-market strategies to elevate awareness of the company’s breakthrough supply chain vision and drive innovation across strategy, brand, product, demand generation, and global execution.

Jay brings an extensive marketing and product background to his role, most recently serving as Chief Marketing Officer at Intralinks where he led a global team through the execution of multiple go-to-market and demand generation strategies. Prior to Intralinks, Jay held CMO roles at IBM and Platform Computing, and was the General Manager of SaaS PLM at PTC (Parametric Technology Corp).

A client-focused product evangelist and relationship-driven team leader with a track record of success in software-as-a-service business models, Jay holds an MBA from Harvard Business School, and both a Master of Science and Bachelor of Science in Engineering from Massachusetts Institute of Technology.

More blog posts by Jay Muelhoefer


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