Posts by Emily Hunt

Gamification ideas in business: Your way to a more efficient supply chain

EmilyHunt

Gamification ideas in business: Your way to a more efficient supply chainSimply put, gamification involves the application of game design elements in a business setting. Gamification uses both intrinsic and extrinsic motivators to encourage users to perform at their best, fostering engagement through tactics ranging from simple – such as a progress bar, to those that are more complex – such as loyalty programs and immersive storytelling.

When gamification in business is deployed to the right audience and provides the right motivation, significant engagement follows. Take for example Volkswagen’s 2011 “People’s Car Project” in China for which the aim was to inspire the imagination of its followers by allowing them to design their own cars. Because of this project, vw.com gained 33 million hits and generated 119,000 ideas.

Which is great. But how could gamification be applied to a supply chain?

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The sharing economy: An effective model for supply chain management?

EmilyHunt

The sharing economy: An effective model for supply chain management?The sharing economy involves buying and selling temporary access to goods or services, usually arranged through an online platform. It is inevitably becoming a major source of revenue in today’s global economy, led by the likes of Uber and Airbnb. By using new digital platforms, the sharing economy has created an effective business model for the utilization of goods and availability of services.

To break it down a bit, the sharing economy leverages peer-to-peer, business-to-peer, and business-to-business connections to implement lending, accommodation, transportation, staffing and even music and video streaming services.

But what does the success of the sharing economy have to do with to supply chain management?

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