Simply put, gamification involves the application of game design elements in a business setting. Gamification uses both intrinsic and extrinsic motivators to encourage users to perform at their best, fostering engagement through tactics ranging from simple – such as a progress bar, to those that are more complex – such as loyalty programs and immersive storytelling.
When gamification in business is deployed to the right audience and provides the right motivation, significant engagement follows. Take for example Volkswagen’s 2011 “People’s Car Project” in China for which the aim was to inspire the imagination of its followers by allowing them to design their own cars. Because of this project, vw.com gained 33 million hits and generated 119,000 ideas.
Which is great. But how could gamification be applied to a supply chain?