Valentine’s Day will be less romantic this year. Due to financial troubles, corporate acquisitions, time constraints, and a lack of supply chain planning we won’t be able to tell the ones we love things like “Be Mine”, “Kiss Me”, “Call Me”, “Let’s Get Busy”, or “Miss You” in sweet, chalky letters.
That’s because, for the first time since their creation in 1901, Sweethearts candies, an iconic staple of our Valentine’s Day celebrations won’t be manufactured.
Consumer packaged goods is a tough and evolving market
Faltering consumer packaged goods (CPG) companies are a very common phenomenon in this new consumer world, so it’s no surprise that Necco shuttered its doors. There were company specific issues with cleanliness in their factory, and larger trends of slowing sales of sugary foods as well as distribution limitations. Like many other consumer product companies, Necco was heavily reliant on retailers to sell all items in their portfolio. Necco didn’t evolve, and for that reason, they went the way of Clearly Canadian and Dunkaroos.